11/13/2023 0 Comments Seo metas![]() You've told them that you have what they need, now tell them what to do next! Tip 4: Don't forget your target keywordĪt this point in the game, you know that keyword research is part of any SEO strategy yes? Yes. So, you've written a compelling meta description, and now it's time to officially invite folks to the party. Leave the puns, riddles or mystery for another time. Your meta description tag is not a chance to be vague and mysterious if what you want is for people to click on your site. There's no guarantee that Google will display your meta description on the search engine results page, but on the chance that they do, you don't want it to get cut off. This is why it's important to write meta descriptions. When people look at your meta description and see that they can find the answer to their question, they're more likely to spend time on your website versus bouncing around to another one. Remember: your unique meta description is your chance to shine bright like a freakin' diamond! How do you stand out from your competitors on Google's search results page while also convincing the reader or potential customer that you, and you alone are the answer to the question they've typed into the search engine?Īlthough Google doesn't say that meta descriptions are a factor in SEO, Google does pay attention to CTR, or click-through- rate. How to write good meta descriptions: 7 easy tips ![]() Defined metas can be found more often by search engines. Writing compelling copy allows marketers a chance to advertise and offer readers a reason to click on their website. Whenever a meta-title appears in search engines, it acts as promotional material for your web site. Meta descriptions can act like ads for websites. Why should you use SEO Meta Descriptions?Īlthough Google has said meta titles are not a ranking feature, these pages can still drive traffic and improve search results. You should make your meta description a good advertisement for searchers and use this as a means of advertising to get your site noticed on search engines. This isn't huge and may have some positive effect when utilized naturally and without keyword stuffing in your description. Research shows that using keywords to make a page's meta description more relevant can help you get higher rankings on Google. ![]() Why are Meta Descriptions Important?Īs your title and URL are shown at the top of the page you can have meta descriptions that can help improve your clickthrough rate or reduce it. Meta descriptions are merely promises you make to search engines and to readers as to what they'll find on your website. They appear on page code as metadata name="description" content= with the text description. Compared to page titles the meta descriptions aren't optimised for SEO, but they attract people to click and are a part of the SEO process for a website or page. It's shown in search results when meta descriptions also contain keyword searches. Meta Descriptions are tags in HTML that act as a 155-162-character summary describing the content of your page. In this article, we'll discuss what makes a good meta description, the ideal meta description length, other meta tags that you can incorporate to improve search rankings, and by the end you'll feel more than confident writing your very own meta description! Tell me the meaning of meta description Perhaps you've gone so far as to write a meta description or two for your web page or blog? Perhaps you're new to SEO, and you've heard the word "meta description" tossed around when discussing ways to improve position on search engine results pages or SERPs?
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